Going analogue to create focus among digital distractions...
Quality = Focus x (Skill + Process + A bit of luck)
This is why the goal of iliaca is to help all kinds of creatives, artists and storytellers find focus in a world flooded by digital distractions.
The tools I sell here are tools created to help to improve focus either by removing distractions or by increasing clarity. What I'm sharing are tools I've used and that I've found helpful, sometimes slightly adapted to be as easy to learn and use as possible. Find our notebooks and journals at the BookDepository or searching for "iliaca" or "Peter iliaca" in your online bookstore of choice!
Wouldn't it be nice to be able to minimize doubt and move forwards with confidence with your idea? Planning your business with SWOT helps you use your strengths and opportunities while minimizing the effects of your weaknesses and external treats. Using this SWOT poster with post-it notes allows you to easily create a visible SWOT plan that is adaptable to the ever changing business landscape.
Available in three different sizes
A SWOT analysis is done to identify key factors that are important in developing a strategy for achieving an objective, no matter if it’s in a business, social or personal project. A SWOT analysis focuses more on the process of how to achieve the objective and not the ”task specific steps” of creating a product or service. For example, if your objective is to write a novel, a SWOT analysis will not help you in deciding what you write, but it can help you in how you approach the writing process, in removing things that create friction, and to better use your strengths, so that the process of writing gets more streamlined.
The SWOT analysis matrix is a 2x2 diagram where the vertical axis represent external or internal (personal) values and horizontal axis positive or negative values. This creates four squares: (inner-positive) Strengths, (inner-negative) Weaknesses, (external-positive) Possibilities, (external-negative) Threats.
Before starting a SWOT analysis make sure that you have a clear objective or goal of what it is you want. Also, ask yourself ”Why?” to make the deeper meaning and motivation clearer.
When you have a clear objective and motivation it’s time to dive into the SWOT matrix and start brainstorming the factors that influence your chance of achieving your objective. Then, for each section, write down the 3-5 most relevant factors.
The STRENGTHS section represents the helping factors you have (or those of your groups/organizations) that are related to the objective of the analysis. For example your skill, different background/view-point, etc. If you get stuck, try asking: What benefits and skills do I have that others don’t? What things that I do makes me lose track of time? What do others compliment me on?
The WEAKNESSES represents your limiting factors (like your skill, knowledge, economical, physical, etc) that are relevant to the objective. If you get stuck, try asking: What do I avoid because of a lack of confidence? What would others say my weaknesses are? What are my negative habits?
The OPPORTUNITIES sections represent the external factors that are relevant to your objective. These might be things like your network, environment, market changes, etc. If you get stuck, try asking: How can my network help me? Is there technological solutions that can help me? Is there a need no one is filling?
And the WEAKNESSES section represents the problems that external factors can bring you, like for example: market changes, technology changes, bigotry, problems with friends and family, etc. If you get stuck, try asking: What are the most common things distracting me while I work? What are things I worry about? What are your competitors? What changes are happening in the industry? Could what you’re doing become obsolete?
Write only down the 3-5 most important/influential factors. It is better to focus on the few most important factors than trying to fix every small detail at once.
Just doing a SWOT analysis has no value in itself. The information gained needs to be processed to see what is usable as a basis to develop the strategy for improvement and what may be better to just ignore. With other words: It is what you do with the information that is important.
To make the SWOT analysis more actionable and easier to follow, summarize what you’ve learned in a short and concrete strategy with clear actions of what you will do to make the process easier. I again emphasize ”short”, because this is about developing the process and not what the details of your ”skill work” are. It is about creating the vehicle not about when to turn the wheel.
Good luck! And I hope that you will find many uses and creative ways of using the SWOT matrix!
You can find find them in several colors at the BookDepository! (affiliated link)
visual storyteller, martialartist & creator of iliaca
I'm Peter Hertzberg, a visual storyteller and martial artist and a person who has struggled with my concentration and being able to focus during most of my life. Through spending a lot of time studying and trying out different methods and tools, I've learned to improve my focus and awareness. I started iliaca to share things I've learned so that hopefully it can help someone else as well.
You will not find "The Secret of Super Focus and Productivity of the Super Rich" or what ever here. There are no secrets and no magic bullets. What I'm sharing are tools I've used and that I've found helpful, sometimes adapted to be as easy to learn and use as possible. I believe that you can improve focus either by removing distractions or by increasing clarity. In iliaca we go analogue to help to create focus in a world of digital distractions by creating tools that help create focus in our work. because I believe that focus is our most valuable skill today. Because:
"Quality = Focus x (Skill + Process + A sprinkle of luck)"
Do I use all these tools myself all the time? No, I don't. I find that while one tool or strategy works well for one type of work it doesn't always work as well for others. That being said, I have used all the tools I'm selling here, and others, and I'm only sharing what I believe is helpful.
Curious about my other work?
I publish my comics and picture books through OMOiOMO and have my personal site HERE.
Want to follow iliaca on Social Media?
You're in bad luck! iliaca doesn't have any social media accounts as it feels like it would be opposing the goal of iliaca.